Due to all the recalls with Toyota vehicles Toyota has been in an apologetic state. With the Safety campaign we wanted to be more proactive and put out a positive message for Toyota. Mainly letting consumers know that Toyotas are very safe and that Toyota has put numerous resources into creating a safer car.
This campaign consisted of print, digital, and TV. We created the campaign within an extremely short amount of time. I was responsible for the look and feel as well as creation of the three TV spots.
I couldn't do everything alone so I'd like to thank Jeremy Little, Alex Komin, and Chris Saunders for putting in some late nights with me.
ROLE // Associate Creative Director, Design, Animation
AGENCY // Saatchi & Saatchi LA
:30 Spots