To help launch the new Toyota Yaris, Saatchi & Saatchi LA and Hello worked together to create a website that was a twist on the typical experience site. We came up with the idea to create a virtual drive where the yaris was filmed from 4 angles as it drove down various 'hip' streets in several cities throughout the US. Along the way the user was presented with pop up icons that contained info about different food joints, record shops, etc. We also worked with Tokyoplastic who helped drive the look/feel for the TV spots.
